Web Design | Digital Marketing | Social Media
Location: Dundalk
Industry: Financial Services
Visit: Briodys.ie
The Brief
Thomas J. Briody & Co. Chartered Accountants was established in 2003 to provide the highest standards of accountancy services for businesses and the self-employed in Ireland, Northern Ireland & the United Kingdom. They pride themselves on achieving high standards and strong customer relationships. This has enabled the firm has grown to become one of the leading chartered accountancy firms in the North East. They have experience working with clients of all business sizes from small start-ups to large international corporate firms.
In 2018, TJ reached out to ZOMA looking to improve the brand's online presence and to develop more leads and clients for his business. As of 2021, Thomas J Briody & Co. Chartered Accountants are the highest ranked accountancy firm in Dundalk and are receiving leads daily for financial and accountancy services.
Our Approach
With any long term project, having a strategy to follow is key to the success of the project, as the client knows exactly what is happening month to month and it also allows us (The Marketer) set targets and goals for client leads and conversions. With a strategy developed it was time to implement it.
First on the agenda was the development of a new website, one which showcased all the services and offerings from Thomas J Briody & Co. Chartered Accountants and acted as a lead generation machine for the firm. We incorporated a contact form on the homepage of the site and sticky mobile buttons to drive our call to actions. We also developed landing pages for specific ad campaigns, to avoid high bounce rate and higher engagement rates.
Our digital marketing strategy incorporated a number of elements - SEO, Blogging, Email Marketing, Social Media Management & Marketing and of course Google Ads Management. All working hand in hand like cogs in a wheel to drive leads and increase the organic ranking for desirable keywords for the firm.
Every month we sit down with the client and review all the marketing strategies, the number of leads generated and client conversion rate to make sure we are setup for the next month/months ahead and to learn from any changes or declines in our strategies.
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