E-Commerce
Location: Ardee
Industry: Retail
Visit: ArdeeSports.com
The Brief
Ardee Sports Company have been in existence for over 40 years. They began importing and distributing firearms in 1981 and over the years, they have built up a large range of
firearms, ammunition, clothing and shooting accessories and are now recognised as one of the largest retailers of guns in the world. With a small online presence, Ardee Sports Company approached ZOMA in August 2018, looking to develop their online presence and bring their product and service online. Because of their industry, ZOMA conducted research of online platforms and payment gateways that allowed for the trade of guns and ammunition online. From our research we recommended the Shopify platform and the integration of Realax payments as their payments gateway.
Our Approach
With our research, we straight away pitched the District Theme to Ardee Sports, knowing it was the perfect fit for their business and product offering. With multiple filtering options, customisable homepage and collection pages, and products jumping out from the screen it's one of our favourite themes and we knew it would work great for Ardee Sports. We also created a wholesale site for Ardee Sports, which they use for their trade customers and is a carbon copy of the original site, but with flexible pricing options depending on the trade customer.
The e-commerce website has been a huge success for Ardee Sports Company with online sales increasing by 228% in 2020 compared to 2019. Their brand awareness and impressions have also grown by huge percentages due to the high ranking of the site in the gun industry.
We also helped Ardee Sports Company secure the Trading Online Voucher from the Local Enterprise Office.
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